Visitor Profile

The Fair marketing campaign targets buyers, members, innovators, influencers and the ‘next generation’ of the industry, being the students of the jewellery industry.

IJF delivers to exhibitors a qualified target audience of buyers from buyers from Australia and overseas.

The Fair is renowned as a quality resource for all trade buyers of jewellery products and buyers are drawn from all segments of the jewellery industry. Strict entry requirements ensure you will meet the decision makers and key influencers of the jewellery business.

The major reasons for visiting a JAA Jewellery Fair are known to be:

Keep abreast of industry trends                       89% of visitors

See existing suppliers                                    83% of visitors

Look for new products                                    83% of visitors

Look for new or alternative suppliers                74% of visitors

Make purchasing decisions or source products   73% of visitors

 

Source: quantitative visitor research conducted 2008 JAA International Jewellery Fair