How we present at retail can make all the difference to the results achieved.
Window displays were created by talented final year students from Sydney Institute of TAFE Visual Merchandising Department. Creating six windows that interpret the same brief, unique concepts for both fine and fashion jewellery were installed for the duration of the Fair.
The displays challenged the boundaries of the 'norm'.
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| UNDER THE SEA | HYPNOTISED | LEAVES | FRAMES | NO LONGER A PIPE DREAM |
HIDDEN GEMS |
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Dana Joukhadar |
Machiko Motoi |
Brooke Norrie |
Natasha Giustarini |
Michael de Graaf | Machiko Motoi |
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Product supplied by RJ Scanlan |
Product supplied by PW Beck |
Product supplied by GoGoanna |
Product supplied by RJ Scanlan |
Product supplied by RJ Scanlan |
Product supplied by Trollbeads |
Coupled with lectures from professional visual merchandising educators, this display provided inspiration to create effective displays instore.
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