JAA International Jewellery Fair, Sydney 2010 Fair | Viewpoint09 | Are you on the Brand-Wagon? It is, perhaps, the most significant change to the Australian industry in decades

Sydney 2010

Expertise Events is an Australian owned and operated event management company with a wide portfolio of events, expos, shows, fairs and conferences both trade and public. Expertise Events runs over 30 superior shows, fairs and expos each year that exemplify the companyï¿½s reputation as the leading Australian owned and managed exhibition and event organiser.

Are you on the Brand-Wagon?

It is, perhaps, the most significant change to the Australian industry in decades - branded jewellery.

Only four years ago many retailers scoffed at the concept, but now it seems hard, and perhaps even detrimental, to ignore branded jewellery.

How did this shift occur and what are the benefits and pitfalls of jumping on the jewellery brand-wagon?

Viewpoint09, a panel discussion of industry experts, explored this important issue.

The panel consisted of Joshua Garb, Leading Edge Group; Phil Edwards DGA Duraflex; and Ross Paterson Paterson Fine Jewellery, with moderator Coleby Nicholson (Jeweller Magazine).

Monday 31 August at 1.45pm in the Discover seminar room.