In addition to the broad advertising and promotional campaign for each event, there are also numerous opportunities for exhibitors to increase their own ‘distinct’ exposure at the Fairs.

A complete Marketing & Promotions Pack is provided, offering the opportunity to enhance, promote and publicise your presence at the Fair.

By taking advantage of these additional services (many of which are FREE) before and during the Fair, exhibitors can increase their return on their investment in exhibiting and maximise their possible success at the Fair.

DIRECTORY ADVERTISING

Ensure the high visibility of your business and products by advertising in the onsite Directory, a high gloss publication produced by Jeweller magazine. Buyers use the Directory as an important suppliers resource-reference long after the Fair has finished, thus creating long-lasting awareness for your business.

EVENT WEBSITE ADVERTISING

For exhibitors wanting the ultimate web-based promotion, this opportunity to advertise on the official Fair website (either during the peak pre-Fair period or as a year-round presence) is a perfect solution. Website advertising can now be created directly by exhibitors on the website. Please contact us for details on how to create an account.

SEMINARS, WORKSHOPS AND INTERACTIVE DISPLAYS

An important feature of IJF is promoting discussion amongst industry peers. There may be a number of opportunities for exhibitors to participate in these features. Contact the staff at Expertise Events if you have an idea for consideration.

WEBSITE LINKS

Every exhibitor receives a free listing on the Fair’s website. Listings can also be upgraded to include a hyperlink to your company website, to start building contacts before the Fair.
Free web buttons are also available to use on your own website to promote your involvement at the Fair. These free links on your website direct traffic back to the Fair’s website, assisting buyers to plan their day at the Fair.

ECARDS

Designed for you to send to your customers, these free E-Cards are an easy and effective way to remind everyone to visit you at the Fair.

FREE PROMOTIONAL MATERIAL

Send a personal invitation for the Fair to your key customers. Free promotional flyers and invoice stickers are produced for our exhibitors to order and use for their mailing lists.

FREE PUBLICITY

Send us an image of any new or interesting products you have along with a short description and we can use it in pre-Fair PR and website ‘Collection Preview’.